crazy week for football. Tinder is available in 30 languages and in 194 countries. Stokes is a ladies man, some of Ben Stokes's 260,000 Twitter followers might have thought the England all-rounder was being very much 'on message' with his strong support for the World Cup-winning women cricketers on social media. The partnership could open up new ways to connect with fans. Lets hope its the latter. Premier League clubs from the upcoming season. Already one of the worlds biggest dating apps with over 50 million users, Tinder wants to capture a lions share of the online dating market estimated to be worth.4bn by 2021 in Europe and China alone. Floyd Mayweather's fight with Conor McGregor will be shown live on Sky Sports Box Office. Tinder was only founded in 2012 and today its valued almost as much as Manchester United. This is true for players as it is for clubs and if reports are to be believed, Manchester United are about to make waves of their own, off the pitch. Tinder Social is experimenting with this now and its easy to see how this concept can be easily applied in the fan environment.
Manchester United are understood to have had sponsorship discussions with online dating service.
The Silicon Valley company are said to be interested in becoming United s sleeve sponsor - a new commercial opportunity for Premier League clubs from the upcoming season.
Tinder was only founded in 2012 and today its valued almost as much as Manchester United.
Yes, let that sink in for a minute.
So to understand why the worlds most valuable sports team may swipe right on Tinder, its important to look beyond the surface.
Meanwhile, the County Durham mansion that Stokes has bought with his.7million Indian Premier League earnings belonged to disgraced Sunderland and England footballer Adam Johnson, who is serving a six-year jail sentence for underage sex offences. We will soon find out if this is just a financial transaction or an example of innovation in sport sponsorship. Ben Stokes has long been an advocate of women's cricket - with his mum a former cricketer. But that goes to show how much can change in such a short space of time. The advertising space on the left sleeve - with the Premier League logo on the right - is being valued by the industry at 20 per cent of the main shirt sponsor. British Athletics are making plans to get Rooney home to Loughborough as quickly as possible so he doesn't miss this birth as well.
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